"I've worked with Jon on many festivals, with Absolut Vodka and
other brands. We've always had a positive and productive
experience with our branding and activations."
Bryan Carter - Future Brands
SPONSORSHIP
Sponsorship is a major source of revenue for most established film festivals. In some cases, sponsorship dollars more than half of the total festival budget. One of the most important things to remember is that to secure brands, festivals need to convince partner candidates that their event will support their marketing strategy.
This process has its share of challenges. With thousands of film festivals competing for sponsorship contributions, it's critical for festivals to have the right approach. Obviously, brands want impressions; but not every film festival can boast more than 25,000 people. It has become increasingly important to target the right brands, looking to reach your audiences, your demographic.
Once you have the targets, that just the beginning. You have to have the right Sponsorship Deck, covering all the bases while allowing for flexibility with custom packages to suit their needs. But before you craft the package options, you have to be able to get to the right person at that company. This is often the hardest part, but we have those contact, and if we don't for a specific brand, we can get them.
It's equally important to integrate sponsors into your marketing programs. Each brand category can typically assist with creative and targeted promotions. But you have know how to develop these packages and then execute on the exchange of benefits.
Sponsorship and Marketing services may include:
This process has its share of challenges. With thousands of film festivals competing for sponsorship contributions, it's critical for festivals to have the right approach. Obviously, brands want impressions; but not every film festival can boast more than 25,000 people. It has become increasingly important to target the right brands, looking to reach your audiences, your demographic.
Once you have the targets, that just the beginning. You have to have the right Sponsorship Deck, covering all the bases while allowing for flexibility with custom packages to suit their needs. But before you craft the package options, you have to be able to get to the right person at that company. This is often the hardest part, but we have those contact, and if we don't for a specific brand, we can get them.
It's equally important to integrate sponsors into your marketing programs. Each brand category can typically assist with creative and targeted promotions. But you have know how to develop these packages and then execute on the exchange of benefits.
Sponsorship and Marketing services may include:
- Creation of the Sponsorship Deck
- Sponsorship Solicitation
- Proposals and Agreements
- Exchange of Benefits Cheat Sheet
- Marketing Blueprints
- Brand Activation Support
- Execution Strategies for Deliverables
